I saw the below letter as a note on Facebook written by Mr. Nazih Sanjakdar criticizing BankMed’s latest advertisement promoting a car loan, and I thought of sharing it with you as it speaks my mind with every word.
The advertisement on TV shows a guy who feels embarrassed in front of a girl because he doesn’t have a car! BankMed then of course offers to help by selling him a loan to buy a car and therefore make him look like a real man!
Without elaboration, because I believe that if you think it over just a little bit, you would find that this is correct. Your Car loan advertisement is stupid and disrespectful. I cannot believe how low a bank would sink to sell a service !
The ad is based on a social prejudicial assumption. The bank is directly and shamelessly adopting a social vice and a tremendous mistake in the way people are currently considering things. A car, by definition is a mean of transportation and not in any way a social or masculine instrument to attack success, or the other sex.
Your ad is incorrect, disrespectful and is a clear sign of the bank’s immoral approach towards its customers. I believe and I know that if you show such ad here in Europe people would laugh at your bank and boycott it.
Thank you. And have good day.
Thésard en droit international public.
École doctorale Sciences Juridiques – Grenoble.
Photo via Beirutiyat