Metel Ma Shelta

I just came across a cool anti littering campaign called “Metel Ma Shelta” via Elie’s blog.

Knowing beforehand that people would definitely pick a 10,000L.L off the street, a group of graphic designers threw small pieces of paper on the streets with a the forged look of a 10,000L.L bill on one side, while the other side had “As you picked this up, you can pick up the litter of the streets as well” written on it.

I’m sure this wont make the people who might fall for this trick actually start picking up litter off the streets, but it may at least make them stop littering or stop the people around them from doing it.