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Ramadan Kareem

Do you remember this old Kassatly Chtaura Jellab ad from the 80s and 90s? It has been 30 years since it was first aired on TV and I guess nothing signals the time for Ramadan nowadays like this ad tune does every year on Lebanese TV stations (though it has now evolved a bit of course).

Anyway I wish all a blessed Ramadan!

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Wissam Kamal’s Datsun Ad – A Total Win!

I saw the new Datsun ad featuring Wissam Kamal and his father a couple of days ago and totally loved it! Knowing that Datsun was phased out in 1986 before launching again in 2013, they totally nailed it with their reference to the 80s.

On another note, I think it’s cool to see brands collaborating this way with people who got famous through social media such as Wissam. Kudos to that!

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It’s Christmas and Lebanon is Calling!

In my humble opinion, Demco easily wins the best Christmas ad this year!

In the same spirit of the ad during they made for the US presiential elections, they’re still reaching out for the Lebanese expats to convince them of returning back to their home country following some breakthroughs like the election of a new president and the formation of a new government, and while the previous one was touching, the new ad reaches even deeper everyone of us.

We all have loved family members living abroad, and most of those are not even thinking of returning. But come to think of it, while we have a lot of reasons to curse this country everyday, we have a hundred more to love it! I personally had the opportunity to go live and work elsewhere, but I chose to stay here because I’m too attached to my city to leave it.

When I watched the ad I couldn’t but think of my brother who lives in the UAE and how much my parents and I would all love him to come live among us again…!

We all deserve to reunite with our loved ones, at least during the happy holiday season if not for a lifetime, because as the ad at the end says, it is simply not the same without them!

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