After Exotica got heavily criticized for their Mother’s Day campaign both on the Lebanese blogs and on twitter (although I did find it catchy).

Photo from Joe’s Box

They responded yesterday by replacing the old billboards by the ones below, delivering a new message in the same context.

Photos taken by Maya Zankoul

They either INTENDED to create a controversy with their first billboards to get people to talk about them OR they simply got convinced through the feedback they got that what they did is not right and so they created the new billboards. In the first case they proved to be smart, while in the latter they proved to be listening to what the public is saying online! Either way, they’re doing a GOOD job!