Tag Archives | beer

Calm Your Tits: Alcohol Prices Are Not Icreasing by 5 Times

Following MTV’s report about the suggested increase on tax for alcoholic products, people are for some reason believing that bottle prices are going to increase by 5 times, whereas if you listen well to the reporter then you will notice that it is actually the tax per 1 liter that is going to quintuple.

Take a 15,000L.L wine bottle (750ml) for example, once the decision takes effect it should cost 15,600L.L. Therefore, unless restaurants and bars want to take this as an excuse to tremendously increase their prices, your bill should not be impacted much especially if you are ordering by the glass.

So calm your tits, bars will not go bankrupt and you will still be able to afford your favorite drinks.

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Beirut Beer – A new beer from Kassatly Chtaura

beirut beer

Looks like the spirits industry is one of the hot investments in the country right now as we keep hearing about both entrepreneurs and big companies releasing new alcoholic beverages. Over the past few years 961 beer was launched and several wineries were established in Bekaa and the north, and earlier this year we got J2 Vodka (Polish made with Lebanese water) while Almaza kept on updating their offering with both Almaza light and Almaza lemon.

And just today, I was browsing Massabki’s page on Facebook when I was surprised to learn that Kassatly Chtaura are also launching a new beer in Lebanon called “Beirut Beer”, which is going to be produced in the Bekaa valey and will be available in supermarkets over the coming few days.

I also managed to find the below two ads for it on YouTube and they seemed a bit similar to Buzz’s ads (another product of Kassatly).

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961 Beer featured in The New York Times

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Forget the idea that religion or the effects of war might preclude the success of a Lebanese brewery. It’s true that many Muslims abstain from alcohol. But plenty of people in the Middle East love to drink, and this is especially true in Lebanon, where the religious plurality includes a thriving Christian population — and besides, people seek alcohol during hard times, said Mazen Hajjar, a former investment banker and airline executive who started 961 Beer.

But there has been a problem. For 80 years, Lebanon “has been drinking fizzy, light beers,” he said. “I wanted to brew real beer.”

His company makes a beer that was named best lager at the Hong Kong International Beer Awards last year. Other regular offerings from 961 include a red ale, a pale ale, a stout, a porter, a witbier and, starting this summer, a black IPA, or India pale ale.

Read the full article here.

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Almaza’s new valentine commercial

Is it only me or does Almaza’s new commercial look pretty much like an ad by Heineken done a few years ago where people had to choose between watching the champions league final and going to a classical concert…?

Almaza’s ad however leaves you wondering at the end “And now what?”, I mean the guys got cheered and stuff but aren’t you curious to know what happened to their dates?

I’d love to know what the guys at Brofessional Review have to say about it.

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961 Beer

Check what I found in the supermarket yesterday!

I don’t know for how long it has been around, but I like it, 961 Beer! Here’s their website www.961beer.com,  it looks like theyre related to the “961 Beer” bar in Gemmayze which I don’t know if it is still open or not…

Drink Lebanon, but drive safely!

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