Late in November I started following Exotica’s campaign for Christmas 2009 titled “My Different Christmas”, the campaign is apparently targeting internet users, because I haven’t yet seen its supporting video on any local TV station. And no we’re not used to that in Lebanon!
The idea behind the campaign is helping people to think and celebrate differently this year via a special blog by the “cool” Christmas activist “Lucie”. As you will see, Lucie is a funny grandmother posting about Christmas DIY gifts, recipes, and decoration ideas, and that’s exactly what I need in this period as I am participating in the secret Santa game at work! The blog can be found here.
I believe the purpose of the blog goes beyond just providing ideas, Exotica is actually doing a good job communicating with internet users in a way that is much different and more efficient than the classical newsletters we get on a daily basis in our mail boxes. I salute those who are behind this campaign!