Tag Archives | copycat

In My New World campaign is a copycat?

I was quite surprised to see the below video shared by @HalaMoubarak today for an ad made by Absolut Vodka back in 2007 and looking very similar to the ads currently running for touch’s new campaign “In My New World“.

To me, In My New World was basically among the two most interesting campaigns this year along with Lebanese Brew’s Try Something Brave, now let’s hope the latter doesn’t turn out to be yet another inspired campaign as well!

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And the Vote for Jeita ad is a copycat!

After all the talk doubting the credibility of the organization behind the New 7 Wonders campaign, here comes Tarek to show us that Vote for Jeita ad is nothing but a copycat! Way to go ImpactBBDO!


Update:
Under the video description on YouTube, ImpactBBDO indicated the format is inspired by “5 friends”.

Although the concept is based on a pure Lebanese insight, the format was inspired by “5 friends” renown film produced in 2008 by Steven Spielberg.”

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