Tag Archives | stunt

A Government of Publicity Stunts

After a 9 month political deadlock, we finally got a new government that won the vote of confidence in the parliament last week. And with all the challenges ahead of the country, you’d think the new ministers are busy planning a way out of this shit we are in. However all I’ve been noticing lately are nothing but pathetic publicity stunts to make a positive impression, while in fact everything is still steadily deteriorating like the electricity supply for example.

Over the last 20 days, and according to social media which supposedly reflects the people thoughts, here are the major achievements of the new government.

Raya El-Hassan – Ministry of Interior

Just like every previous minister of interior, she started by claiming she will ban all illegal vending kiosks and tents that cause traffic on the highways, in addition to banning illegal motorcycles. Yep, good luck with both decisions in areas like Ouzai! But anyway, fast forward two weeks, everybody will forget about these decisions and everything will be back to “normal again”.

El-Hassan also called for establishing civil marriage in Lebanon (that is partly ruled by religious figures), while she knows very well that implementing it will definitely backfire on her political party and she would never allow that to happen. The move is only an attempt at scoring with civil and secular movements.

Mohammad Choucair – Ministry of Telecommunications

Cellular communication is expensive, and DSL internet is SHIT. So what does he do? He simply promises people an awesome level of service soon, and of course never forgets to mention fiber optics plans in his statements.

Fadi Jreissati – Ministry of Environment

There was a dying plant in the office of the previous minister, so the first thing he did was replacing it with a new one and posting about it on social media. And he also decided to drive to the parliament in an eco-friendly car. Meanwhile, Litani.

Nada Boustani – Ministry of Energy

Shortly after the formation of the government, the electricity supply was reduced due to shortage in fuel. So what does Mrs. Boustani do? She makes it public that working hours at the ministry should be highly respected. Ok.

They’re all against corruption

One thing all ministers are currently agreeing on is to make fighting corruption as one of the main goals of this government. So they all want to stop whoever is robbing the country’s wealth and resources. Because you know, it was the Italian Communist Party that has been ruling our land for the past 40 years.

Anyway, the whole thing makes me wish I was a minister. Making promises is quite easy, and the benefits are pretty cool. Who would object a high salary, cool circle of colleagues, getting worshiped by the people, driving like an asshole in tinted cars, and making TV appearances?! SIGN ME UP PLEASE!!!

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Al Rifai Angel Drones is More Like a Stunt Than a Campaign

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The Angel Drones is an initiative by Al Rifai that aims to donate packages of clothes, food, and other essential items to needy families in Lebanon using drones that are labeled as “Angel Drones”. The whole campaign sounds pretty nice as it goes with the spirit of Ramadan in term of helping poor people and feeling with them. Moreover, technically speaking the video is well executed and kudos to whoever made the filming.

However, with the budget that seem to have been allocated for this campaign I really think Al Rifai could have done a lot better.

Even though the video started good and felt very touching, at the end of watching it I was only left thinking about drones and how much weight they can carry around… I bet I was not the only one who thought about that and I really doubt this was Al Rifai’s goal from “The Angel Drones”.

In addition, I really didn’t like the way they displayed the stories of the families they are helping on their website. I mean this is the kind of things that Tony Khalife and Joe Maalouf would do to score with the public… If you want to help poor people then either do it discretely or simply don’t reveal their identities, publicizing it actually goes against the values of Ramadan.

Giving the video a second thought will probably qualify the campaign more as a stunt than a socially responsible campaign. Social responsibility in our case lies in actually donating to the people instead of over-thinking a sophisticated and expensive way to deliver these donations.

In my humble opinion, what Al Rifai could have done instead is producing a video that motivates people to help each other. Take for example the videos that Pepsi Masr produces every year, they touch you really deep and inspire to do good to others or at least be good to them.

The idea is that you do not necessarily have to prove that you are socially responsible in order to score with the public. I think being an inspiration to them can promote your brand much better.

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The Internal Security Forces rewarding seat-belt users

noel isf

The minute I saw this photos on twitter I knew it was some kind of a media stunt by the Lebanese Internal Security Forces. And the first thing that came to my mind was that they should have been working to ease the traffic congestion over the past few days instead of taking photos with Santa. But now that I saw the video I think it was a nice move.

In a country where people honk at you at a red light, I personally would have loved to get rewarded by the ISF for wearing the seatbelt!

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Yeah right!

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The ISF can forever claim that they have their “own ways” to stop these stupid motorbikers. But in fact nothing is being done that even 12 years old kids now do wheelies on the streets!

photo via YASA

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Red Bull awakens Jeita grotto!

redbull jeita

Red Bull never ceases to amaze me with the events and stunts they keep organizing and sponsoring. And one of the really cool stuff they recently did was getting a Dutch wakeboarding star called Duncan Zuur to perform some of his maneuvers inside Jeita Grotto!

Make sure to check the stunt’s video below.

You can also check here for an additional video and several photos of the performance.

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Red Bull Stratos Mission

Watch Felix Baumgartner going supersonic while attempting the highest sky-dive ever from an altitude of 37km over New Mexico. (More about this mission here)

He’ll be jumping in around 30 minutes from the time of publishing this post and you can watch him live on the below YouTube channel or on Red Bull Stratos website.

It definitely has nothing to do with Tabbouleh and Falafel, but this record setting attempt is definitely worth watching!

Update:

The mission has unfortunately been delayed till 8:30PM Beirut time due to the weather conditions. You can follow the Red Bull Stratos website for any updates.

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Wranglers off-roading in Bhamdoun

A friend of mine loves to take his Wrangler on off-road trips whenever he gets the opportunity to, and from time to time goes with a group of other drivers to some area around Lebanon and all put their four wheelers to test in the field. They went to Bhamdoun last weekend and he came back with this cool video.

You can check more photos and videos from off-road trips in Lebanon on LebanonOffRoad.com

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Racing and wheelies at Ouzai

Now that the weather feels good for people to go outdoors, the Ouzai road is literally turning into a racing circuit on weekends with tens of bikes everywhere either racing or pulling wheelies. And although it’s a two-way road, some bikers just choose to do their stunts while driving in the opposite direction of traffic!

The video below I shot yesterday shows how does it feel like to drive there with a car on a Sunday.

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