As of the end of November there was a total of 968,780 users, which means 1 out of 4 Lebanese currently has a Facebook account in Lebanon! That’s pretty good given that we have the 5th slowest Internet speed in the whole universe, another proof that nothing can stand in the way of our willpower.
Figures on the usage of social networking site Facebook indicate that there are 968,780 Facebook users in Lebanon at the end of November, accounting for 0.2% of worldwide users and for 4.8% of users in the Arab world. As such, Lebanon ranks in 67th place among 213 countries and in 8th place among 18 Arab countries in the number of users of the social site. Globally, Lebanon ranks ahead of Kenya, Guatemala and Bosnia & Herzegovina and comes behind Uruguay, Albania and Costa Rica. Lebanon’s number of Facebook users is lower than the global average of 2,696,998 users and the Arab average of 1,122,076 users.
The Facebook usage penetration rate in Lebanon, or the ratio of the site’s users to the total population, is 23.4%, ranking Lebanon in 83rd place globally and in third place in the Arab world. Lebanon ranks ahead of the Martinique, Costa Rica and Hungary and behind Estonia, Bulgaria and Seychelles globally; while it comes ahead of Kuwait and behind Bahrain in the Arab world.
The article also details the user age distribution, which might be of marketers’ interest.