I was quite surprised to see the below video shared by @HalaMoubarak today for an ad made by Absolut Vodka back in 2007 and looking very similar to the ads currently running for touch’s new campaign “In My New World“.
To me, In My New World was basically among the two most interesting campaigns this year along with Lebanese Brew’s Try Something Brave, now let’s hope the latter doesn’t turn out to be yet another inspired campaign as well!