I saw the below letter as a note on Facebook written by Mr. Nazih Sanjakdar criticizing BankMed’s latest advertisement promoting a car loan, and I thought of sharing it with you as it speaks my mind with every word.

The advertisement on TV shows a guy who feels embarrassed in front of a girl because he doesn’t have a car! BankMed then of course offers to help by selling him a loan to buy a car and therefore make him look like a real man!

Dear BankMED,

Without elaboration, because I believe that if you think it over just a little bit, you would find that this is correct. Your Car loan advertisement is stupid and disrespectful. I cannot believe how low a bank would sink to sell a service !

The ad is based on a social prejudicial assumption. The bank is directly and shamelessly adopting a social vice and a tremendous mistake in the way people are currently considering things. A car, by definition is a mean of transportation and not in any way a social or masculine instrument to attack success, or the other sex.

Your ad is incorrect, disrespectful and is a clear sign of the bank’s immoral approach towards its customers. I believe and I know that if you show such ad here in Europe people would laugh at your bank and boycott it.

Thank you. And have good day.

Nazih SANJAKDAR

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Thésard en droit international public.

École doctorale Sciences Juridiques – Grenoble.

Photo via Beirutiyat