I really don’t understand how Bank Audi who agreed to execute the below ad to promote a new credit card is the same one who’s planning to replace one of the oldest coffee houses in Beirut, Ahwet El Ezez, with a bank!
The old man in the ad (who appears to be living in a beautiful old house) is recalling the good old days of Lebanon, when he used to commute using the tramway, and go to Saint George, Teleferique, Casino du Liban, AUB, and Carlton (which was demolished few years ago). I’m pretty sure Ahwet El Ezez fits very well in this ad, but with Bank Audi’s decision to replace it, they’re just acting like a guy who hates himself! With the memories he’s recalling, the old man in the ad would never in his life want to see Saint George being demolished for example!
Photo via Beirut Spring
I totally understand Beirut is short on spaces for big offices, but it isn’t like Ahwet El Ezez is the last available space in the city.
Bank Audi is just committing a crime against Beirut Heritage. Who do they think they are?!