Following the election of a new president in Lebanon after 2 and half years of vacuum, the general mood among the politicians and people alike has been turning positive with hopes of a stable and flourishing future ahead, and this beautiful ad by DEMCO Properties that was showing every 30 minutes on CNN during their coverage of the presidential elections really nails it at restoring the Lebanese expats’ faith in their country.
Needless to say, the ad encourages Lebanese expats to never lose faith in their country and contribute in its recovery by investing more in it, however the most important message this is conveying is to remain positive (who would have guessed 1 month ago that we will elect a president on October 31st?!), I mean even if some expats don’t have some spare money to invest in Lebanon, watching this ad is enough to give them a warm feeling and an extra push to achieve more!
