Rheumatoid Arthritis (RA), one of the most common and serious forms of arthritis, is a chronic disease, mainly characterized by inflammation of the lining, or synovium, of the joints. It can lead to long-term joint damage, resulting in chronic pain, loss of function, irreversible joint destruction and disability.
RA affects 1% of the Lebanese population according to the Lebanese Society of Rheumatology.The 2012 awareness campaign will highlight the importance of early diagnosis by detecting signs and symptoms of the disease.
As part of the awareness campaign activities and to ensure that the campaign reaches all segments of the society, the flash mob comes as a visual message highlighting the importance of early diagnosis for people with RA so as to keep on dancing and enjoying life.
Not only did it surprise and delight the mall shoppers who witnessed the ‘live’ version, the video has also gone viral via social media.
Credits:
This project is organized by IRADA, a non-profit patient support group that focuses on Rheumatoid Arthritis awareness in Lebanon. It was held at the ABC Mall, Achrafieh, and was performed by 100 talented dancers from the ‘Moves Dance Studio’.
Special thanks to: ABC Mall, Moves Dance Studio, MEMAC Ogilvy PR, Martin Solveig, Wagram Music
Soundtrack : Martin Solveig – Everybody Performed by Lee Fields
Tag Archives | flash mob
AUB commencement exercises flash mob dance 2012
Awesome!!
Flash mob commemorating the Lebanese civil war
An NGO called CitiAct conducted this flash mob at Hamra street on the commemoration day of the Lebanese civil war yesterday.
A couple of drivers pretended they’re fighting in the middle of the road when people around them suddenly started dropping dead, which pretty much resembles to the situation during the days of the civil war when innocent people were dying for the warlords who are now ruling the country.
Tenzekir w ma ten3ad… nshalla!
Nokia E7 flash mob at City Mall
I personally liked the one performed by the Beirut Duty Free more. I salute the efforts made by the organizers for Nokia’s flash mob, but I would have preferred it to be more natural. It’s not like I’m an expert in making viral videos and stuff, but there’s really no need to perform sophisticated dances, keep it simple like the Dabke in the airport, and allow people to join instead of stressing on the security guards to keep them away of the dancers.