Exotica’s Different Christmas

Late in November I started following Exotica’s campaign for Christmas 2009 titled “My Different Christmas”, the campaign is apparently targeting internet users, because I haven’t yet seen its supporting video on any local TV station. And no we’re not used to that in Lebanon!

The idea behind the campaign is helping people to think and celebrate differently this year via a special blog by the “cool” Christmas activist “Lucie”. As you will see, Lucie is a funny grandmother posting about Christmas DIY gifts, recipes, and decoration ideas, and that’s exactly what I need in this period as I am participating in the secret Santa game at work! The blog can be found here.

The reason behind Lucie’s initiative to start the blog

I believe the purpose of the blog goes beyond just providing ideas, Exotica is actually doing a good job communicating with internet users in a way that is much different and more efficient than the classical newsletters we get on a daily basis in our mail boxes. I salute those who are behind this campaign!

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6 Responses to Exotica’s Different Christmas

  1. Lucie December 11, 2009 at 11:22 am #

    Thank you for the post Rami 🙂

  2. Hani December 11, 2009 at 11:42 am #

    Nice one!!!
    Just being creative and thinking out of the box…
    Thank you.

  3. farah December 13, 2009 at 3:49 am #

    hahahaha lucie is very funny i really like the blog and the creativity she offers !!! great post rami 🙂 keep up the great work

  4. Liliane December 13, 2009 at 7:03 am #

    cool! thanks for sharing this!


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