Exotica is listening

After Exotica got heavily criticized for their Mother’s Day campaign both on the Lebanese blogs and on twitter (although I did find it catchy).

For good & bad exoticaPhoto from Joe’s Box

They responded yesterday by replacing the old billboards by the ones below, delivering a new message in the same context.


Photos taken by Maya Zankoul

They either INTENDED to create a controversy with their first billboards to get people to talk about them OR they simply got convinced through the feedback they got that what they did is not right and so they created the new billboards. In the first case they proved to be smart, while in the latter they proved to be listening to what the public is saying online! Either way, they’re doing a GOOD job!

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9 Responses to Exotica is listening

  1. M. March 10, 2010 at 12:39 pm #

    “what they did is not right” ?!! Kif ya3ni?! Inno Lebanon is suddenly Perfectnoseland and now it got insulted by a true picture?! Lebanon is so brainwashed now with plastic noses being depicted everywhere that the lebanese offended by reality? “Don’t touch issues that annoy us!” Come on. 7aram.
    I personally found the 1st billboard campaign to be a lot better, deeper, and certainly a lot more truthful.

  2. Antoine Khater March 10, 2010 at 12:47 pm #

    There is no bad press! they were able to make people talk about them, that’s what counts.

  3. Rami March 10, 2010 at 2:25 pm #

    I was referring to how they perceived the critique they got online. I personally did not dislike their first billboards, I think I was among the very few who did not criticize it on twitter.

  4. theFool March 10, 2010 at 8:00 pm #

    hehehe, what ever it did, it is creating more buzz than if it was a regular pass by billboard.


  5. M. March 11, 2010 at 11:23 am #

    Oh no Rami I am sorry if it came out like I was attacking you or sth, if that is the case then I do apologize :/ What I meant and what I was referring to was all the bad criticism they received after all, because there’s been this sense in the air that there are people who actually got offended by this 1st campaign.

  6. Rami March 12, 2010 at 12:13 am #

    No offense taken 🙂

  7. Anna April 29, 2010 at 11:26 am #

    What you all said is true!
    But this is the second time Exotica changes their campaign in a matter of week to a new slogan that delivers the same idea…I find this as a weak point for the Advertising agency who delivers these ads… They should have a group of specialists to study the impact of the Ad campaign before it is thrown to the public,and measure its efficency before they change it one week later…


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