Roadster Diner launching a new burger: Route 66

To celebrate their 15th anniversary, it came to my knowledge that Roadster Diner will be launching a new burger called Route 66. So I asked the cool people at Roadster about it and was informed it will be made out of 250g of American prime beef, lettuce, melted cheddar cheese, sweet red onion, fresh tomato, pickles, and the new R 66 sauce.

I also got the below photo of it (click to enlarge) which shows that Route 66 will be served with the usual coleslaw salad, in addition to crunchy potato dipper and a sour herbs special dip for a change.

rd route 66

I personally haven’t had a burger since Ramadan started, and the Route 66 seems like a good one to have after Eid!

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6 Responses to Roadster Diner launching a new burger: Route 66

  1. Tarek August 6, 2013 at 7:52 pm #

    Cool, and do they pay good money for these type of blogposts?

    • Rami August 6, 2013 at 8:16 pm #

      Trust me Tarek, this is not a sponsored post.

  2. Danielle August 7, 2013 at 8:35 am #

    I’m no marketing guru, but correct me if I’m wrong: wouldn’t if have been slightly more appropriate to play on the number 15 in some way, shape or form? How about a 15% discount on your total bill, or all burgers on the menu for 15,000LL? Route 66–of paramount American significance–has nothing to do with the Lebanese-owned Roadster’s 15 years of business. The celebration should have rewarded clients and therefore involved a passing on of savings to them. That’s how all the big boys do it!

    • Roadster diner August 7, 2013 at 12:19 pm #

      Dear Danielle,

      We do thank you for your feedback, and will share it with the team.

      However please note that we have plenty of other surprises for all our guests :)

      As you know, diners used to originally be on highways in the US (going from one state to another). One of the most famous ones was Route 66, which we have numerous signs of in our branches. That’s why the burger was called Route 66 :)

      Once again we do appreciate your feedback and we will be sharing with our marketing team!

      Cheers

      Hady Chehlaoui
      Rd Community Manager

  3. Roadster diner August 7, 2013 at 12:10 pm #

    Dear Rami,

    We would like to thank you for the warm and kind post!

    We are looking forward to seeing you in one of our branches very soon!

    Regards,

    Hady Chehlaoui
    Rd Community Manager

  4. Tarek August 7, 2013 at 2:57 pm #

    Num num…

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